PORTFOLIO

NASCAR MEDIA

Location
CHARLOTTE, NC

Size
22,000 SQ FT

Designer
Gensler

CORPORATE INTERIORS

This project consisted of a high-end interior up-fit for NASCAR’s Digital Media group, located on the eighth floor of the NASCAR building in uptown Charlotte. The Digital Media Group is a new business unit within NASCAR that monitors and manages social media to maintain and enhance their brand.  This space was a unique venture for NASCAR into a more progressive and innovative space that attracts and engages the technology generation, and the design of this space complements exactly that.